Many SME’s choose to outsource their SEO Content Marketing because they see the benefits in employing experts outside of the office to take care of it. If you are debating whether outsourcing is right for your business, you need to look at the pros and cons to make the best decision for your investment. We’ve put together this article outlining the advantages of using an outsourcing service for you SEO Content Marketing Strategy.
1. Save Money
Outsourcing saves you money. SME’s often think that it is costly to outsource, but how much more does it cost to employ somebody for the job? And are you going to employ the right person? When you outsource you save money that you would have spent on:
- Benefits for new full time employees
- Hiring temporary workers for busy times of the year
- Training for current employees
Outsourcing allows you to be much more flexible with your budget and Content calendar, when things get busy and you need a few extra hours writing blogs, articles or newsletters, it is not a problem to just pass them over to the outsourced team. If your business has busy and quiet seasons it can be a lot easier to work with an outsourcing company than seasonal employees on a temporary basis.
Best of all, the money saved on outsourcing can be spent on another aspect of your Marketing budget!
2. Save Time
Outsourcing saves you time. Outsourced SEO Content Marketing teams can produce great copy in a shorter amount of time that an employee with some copywriting skills. When outsourcing a short piece of material such as a blog or article can be live within a few days, rather than added to the end of an ever-growing list of an employee. This can be great when things are moving fast and you don’t want to miss an opportunity by not putting out the content at peak time for the event.
3. Use Others Expertise
Outsourcing allows you to use the knowledge and expertise of others not in your team, for example Copywriting or knowledge of a particular subject.
If your company needs a blog but nobody in your team has the skills to write engaging articles that generate leads, or they don’t understand SEO or blogging, then outsourcing should be a serious consideration. The wrong person copywriting can have the opposite effect on how the content is perceived and it will not satisfy your audience!
An outside perspective can also be a great insight into how your business is perceived, you know it inside out but few people will understand in the way you do. Content Marketing Copywriters learn your business and write in a style that is appropriate, informative and engaging for your audience.
4. Maintain Your Enthusiasm
Outsourcing creative content maintains your enthusiasm for it. There is nothing to drain your enthusiasm from the the project when you need to sit down and research, write, determine content type and decide how to deploy it. Its hard to write content that is going to engage and excite your customers when you feel burnt out yourself.
5. Get Better Results For Your Investment
Outsourcing to professional a professional Content Marketing team will help you get more traffic, more engaged readers, and more leads. Content Marketeers know what they are doing and how to write exceptional blogs that fulfil their purpose:
- SEO optimised to build upon Google page rank and generate traffic
- Engaging and compelling content
- Lead conversion techniques such as call to action
If your team aren’t skilled at copywriting to this extent, you will see a greater return in your investment using an outsourced team of experience professionals.
Are You An SME Looking To Outsource Content Marketing?
If you are an SME looking to outsource your SEO Content Marketing then contact Ad Astra to find out how we can help you. Ad Astra is the the Outsourcing Agency of Choice for West Sussex SME’s. Contact us on 02392 160960 and one of our helpful marketing team members will be happy to help.